I don't remember ever hearing that called AT proto or AT protocol, just AT commands or AT commandset etc.
Even though I'm that old, even I don't care even if it was anyway.
...as long as the reason is what it looks like. Rather have Bluesky claim it for the purpose of having the officially recognized legal authority to grant usage to everyone else, than have a rando douche company think they can claim it to extort or simply inhibit everyone else.
Is this a real thing? I don't think I've ever heard "AT protocol" before Bluesky. My first modem was 300 baud, so I wasn't totally out of the loop on this. DDG finds four hits for the phrase before 2020 used to describe the Hayes command set.
Depending on how you search specifically, you may or may not get all of them. For example, if you searched for "at protocol" specifically, you wouldn't get comments that are like "I thought we were talking about the old modem protocol!" and similar.
Anyway I don't think that it means that atproto was misnamed or anything, just that this thread isn't the only time people have brought this up.
[1] https://en.wikipedia.org/wiki/Hayes_AT_command_set [2] https://tmsearch.uspto.gov/search/search-results/73319703