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by asdff 16 days ago
Podcasters are willing to chirp for whatever pr department will pay them a couple grand for a segment. Doesn't mean that chirping is effective really.

I bet tucker carlson's support has converted exactly zero users towards these products. I still think they are sold basically on their own merits and from the fact they are in every gas station and convenience store on the planet at this point, and people really want to use nicotine because again, stimulants have a lot of merits and utility for people.

1 comments

It's TBP's fastest growing brand, 50/50 joint venture with Carlson. Mostly sold online, not in stores, lending towards podcast promotion over seeing in a convenience store. I'm not talking about the whole nicotine pouch trend here, I'm just responding to the claim here that he's driving 0 sales, and before to the claim nicotine pouches aren't heavily marketed.

For mass TV advertising etc. you don't see it a ton because of pretty heavy restrictions (not as strict as tobacco which is completely banned).