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by cma 11 days ago
It's TBP's fastest growing brand, 50/50 joint venture with Carlson. Mostly sold online, not in stores, lending towards podcast promotion over seeing in a convenience store. I'm not talking about the whole nicotine pouch trend here, I'm just responding to the claim here that he's driving 0 sales, and before to the claim nicotine pouches aren't heavily marketed.

For mass TV advertising etc. you don't see it a ton because of pretty heavy restrictions (not as strict as tobacco which is completely banned).