They've discovered it's a good marketing strategy. Whenever there's an outage, or a new launch, there's often a reset with it, which helps keep people engaged with OAI / Tibo and reduces churn.
They've also introduced banked resets, which are really clever. If you have a $200/month plan and three banked resets, you're not churning because you will overweight giving up those resets (loss aversion theory).
They've also introduced banked resets, which are really clever. If you have a $200/month plan and three banked resets, you're not churning because you will overweight giving up those resets (loss aversion theory).