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It is baffling to me that Apple, ostensibly a hardware company (that happens to be pursuing services revenue the way a crackhead pursues crack), ridiculously flush with cash, doesn’t throw 2 or 3 of their thousands of FTEs on this. The goodwill/brand marketing alone is worth their comp, and it will absolutely move units as well. Linux people LOVE laptops, and Apple makes the best laptops by a parsec. It seems like 10x ROI would be a conservative estimate. |
They still have the Darwin kernel open,but more and more of the open core is moving to closed components, a recipe for what Google started doing to Android. Now that they're no longer the hipster underdog, I don't think they care much about the brand marketing. You already believe they make the best laptops by far, what more marketing do they need?