These transmitters consume insane amounts of power. Per Wikipedia, that's 500 kW of rated transmission power for this one [1], so probably a solid megawatt of grid power input.
At 30 ct/kWh, that's 300€ per hour, 7200€ per day and about 2.6 million € a year - for a customer base that is only decreasing.
And by the virtue of shortwave propagation, it could be heard across the world. For the past month and a half (from when the news of its impending shutdown was revealed) I was regularly picking it up in Australia right up until the bitter end.
Also bear in mind that Droitwitch is radiating 3 different services. Talk Sport (1053 kHz), Radio 4 (198 kHz) and Radio Five Live (693 kHz).
My suspicion is that this means an exciter and a stack of amps per service, which then go through a two stage combiner and out to the antenna. There might even be a pair of exciters and amps per service depending on redundancy.
The combiners (certainly for FM/DAB/TV services) also cause cumulative attenuation as the signal gets combined each time, so even if all 3 are radiating at the same power, the first in the chain might need twice as much amplification to make up for losses.
At 30 ct/kWh, that's 300€ per hour, 7200€ per day and about 2.6 million € a year - for a customer base that is only decreasing.
[1] https://en.wikipedia.org/wiki/Droitwich_Transmitting_Station