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by recursivecaveat
36 days ago
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If you remember that hotel chain Sonder which went bankrupt last year, they had a zero-local-employees model: no front-desk, outsourced maintenance and housekeeping. I think they made the same mistake. Your typical interaction with the hotel receptionist is extremely formulaic. Many other hotels have replaced the sign-in process at least with a machine. That's most prominent in your mind, so its easy to assume that's where most of the value comes from. |
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I’d far rather speak to a real person and have some interaction when I’m travelling than mindlessly do everything through my phone and an app. I actively seek that. What we perceive as “the future” in terms of our phones as the interface undoes the basic social fabric that has developed over thousands of years. I’ve had some of the best conversations with random hotel receptionists - and isn’t it these secondary connections over the course of our days with people we’re unlikely to meet or socialise with again that can really help us feel better connected to society?