[groundzeros2015]

The cure for high prices is high prices. This increase in demand is encouraging economization. Factories which make components are trying to operate for more hours. Producers who haven’t gotten into RAM may try it out. Large companies like Apple may test alternative suppliers. Consumers who don’t really need an upgrade will wait, allowing others who need it to buy one.

[hackingonempty]

Unfortunately, RAM is more like a taxi than an umbrella.

> Anyone who’s spent any time in New York City knows that when it begins to rain, two things happen immediately: It becomes easier to buy an umbrella and it becomes harder to hail a cab. As soon as the first few drops fall, people appear on the street selling cheap umbrellas, while a lucky few pedestrians occupy all the available cabs.

http://shirky.com/2001/01/

[groundzeros2015]

No? It’s an interchangeable component which is manufactured at scale by many suppliers.

Even though the elasticity of supply for taxis is less, rain encourages taxis to get on the road, and work longer to serve the spike in demand. With ride sharing apps the pool of supply is even more elastic.

[hackingonempty]

Building a RAM factory is a major investment and takes a lot of time. There is a big risk that by the time you enter production the rain will have stopped in the form of reduced demand and/or algorithmic improvements that reduce the memory required to produce good results. All of the attention is on the well funded frontier labs who may be buying up RAM as much to starve out competitors as anything else while in the background there is an army of researchers all over the world who only have a handful of consumer GPU to work with.

[groundzeros2015]

I already mentioned 3 ways we get more RAM and none of them require building new factories. Although, I would not doubt that effort is also ongoing.

[hackingonempty]

The only one you mentioned was existing factories extending production hours. AFAIK they already operate 24/7! Apple can't switch suppliers because everyone is selling out. Semiconductor factories are specialized and can't be easily switched to other types. It takes time and money and it stops making money for the duration, leading to a similar risk analysis as building a new one.

[groundzeros2015]

1. existing factories increasing production 2. factories but are not making ram switch 3. Large consumers of ram use alternatives, broadening the supply

And let’s suppose none of these make a mark and a new factory needs to be built or something. This means: 1. You wait for build out and prices go down. 2. Prices go down anyway because demand is not sustainable.

And to turn it around, when you buy an expensive GPU to play computer games you are claiming a valuable industrial resource. Should the government subsidize your home consumption use case? Computer technology is a scarce resource with many uses.

[Danox]

Apple can’t switch now, but they can take it in the house over the next 3 to 4 years to avoid this fiasco again. They have the right new CEO for the job. He’s a designer and engineer of chips, and since Apple didn’t waste money on the AI model/Data Center building exercise.

They certainly have the money to get it done in house, long-term, why? after this fiasco, the Chinese are going to have a much bigger piece of the memory market worldwide. So strategically, it pays to bring it memory in house in partnership with TSMC in Arizona or Oregon.