[mindtricks]

A few reasons I'm staying positive towards Apple, despite being a streamer themselves, is that they're not large at all. They've currently remained a small, niche content provider of reasonably high-quality content. They don't seem to have the aspirations to be bigger than those on their platform. Also, they have so much increasing oversight on their App Store and decisions there, that they likely do not want to do anything that shows a preference and gains the ire of governing agencies. I'm hoping this keep them relatively neutral.

[xp84]

Despite becoming quite critical of Apple in many other areas, I agree with your assessment here. And hopefully they realize if they started getting so anticompetitive in this space that they start elbowing "non-Apple" streamers out of the picture on their platform, the loss would be Apple's. A streaming box that doesn't have Netflix, or that is missing another major, would be far less compelling than what it is today.

[colechristensen]

Their half-baked attempt to mix the "Apple TV" app with the entire Apple TV interface is irritating.

As is their lack of UI discipline.

I own Star Trek: TNG purchased on Apple TV.

The UX for watching an episode is scrolling through a list of the 178 episodes. That's it. That's the only experience. One list, 178 episodes in order.

This is pretty appalling from the company that used to have such a design reputation. One day of effort of one engineer could make it so much better.

[mindtricks]

This is a pretty fair comment. Their lack of ambition also has this downside. I've felt they are increasingly de-prioritizing the old iTunes business to focus on Apple TV+, which sucks because we really need a good counterbalance to Prime.