[colechristensen]

Their half-baked attempt to mix the "Apple TV" app with the entire Apple TV interface is irritating.

As is their lack of UI discipline.

I own Star Trek: TNG purchased on Apple TV.

The UX for watching an episode is scrolling through a list of the 178 episodes. That's it. That's the only experience. One list, 178 episodes in order.

This is pretty appalling from the company that used to have such a design reputation. One day of effort of one engineer could make it so much better.

[mindtricks]

This is a pretty fair comment. Their lack of ambition also has this downside. I've felt they are increasingly de-prioritizing the old iTunes business to focus on Apple TV+, which sucks because we really need a good counterbalance to Prime.