[jmull]

> ...closer to a cult...

When you have to image a highly irrational reason to explain why groups of people do the things they do, there's a decent chance you just don't understand their perspective. They may be acting reasonably rationally from their own perspective. (As you said yourself: "I honestly don't understand...")

[satvikpendem]

One can be rational but still be in a bubble or cult.

[jmull]

I think it's pretty clear that the previous poster characterized the Apple brand as a cult to specifically express the idea that people have an irrational devotion to it.

[satvikpendem]

Well, they do have an irrational devotion to it. But even if it were rational, that again doesn't mean they're not in a cult.