[satvikpendem]

One can be rational but still be in a bubble or cult.

[jmull]

I think it's pretty clear that the previous poster characterized the Apple brand as a cult to specifically express the idea that people have an irrational devotion to it.

[satvikpendem]

Well, they do have an irrational devotion to it. But even if it were rational, that again doesn't mean they're not in a cult.