[TheOtherHobbes]

They're not genuinely excited. Because there isn't much to be genuinely excited about. The "incredible new super-exciting developments" are usually "okay, I guess."

Once in a while you get something like the M series chips, but the rest is reliably mid - functional, maybe a few nice tweaks, probably some better-than-average design, but nothing revolutionary.

So all of the "We know you're gonna love it!" doesn't land, because it's literally scripted and rehearsed, not spontaneous.

Jobs was rehearsed and passionate, which was part of the appeal.

It's debatable if Cook has ever been genuinely excited about anything.

[wpm]

Cook is excited about shaving a few dollars off the BOM, a few days off fulfillment times, and adding a few basis points to the stock price. It has made him a great CEO for Wall St., Apple employees with equity, and a lot of retirement funds.

But I can't recall him ever using a computer. I cannot, in my mind's eye, conjure an image of him sitting in front of a Mac and using it, whereas fuzzy black and white images of Jobs' messy-like-mine home office with a Power Mac G5 shaped external hard drive on his desk next to a 30" Cinema Display are trivial to remember. Like, when was the last time we saw him organically using any of the products the company sells?

Maybe it's just because he doesn't have the rizz, so I've just never seen the pictures, but he just feels like a dude who never goes into the Settings app and tweaks anything.