[wpm]

Cook is excited about shaving a few dollars off the BOM, a few days off fulfillment times, and adding a few basis points to the stock price. It has made him a great CEO for Wall St., Apple employees with equity, and a lot of retirement funds.

But I can't recall him ever using a computer. I cannot, in my mind's eye, conjure an image of him sitting in front of a Mac and using it, whereas fuzzy black and white images of Jobs' messy-like-mine home office with a Power Mac G5 shaped external hard drive on his desk next to a 30" Cinema Display are trivial to remember. Like, when was the last time we saw him organically using any of the products the company sells?

Maybe it's just because he doesn't have the rizz, so I've just never seen the pictures, but he just feels like a dude who never goes into the Settings app and tweaks anything.