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by DANmode 6 days ago
Honestly, I was surprised to see this take.

Their tone just makes me miss the original The Intercept and other used-to-be-heavy-hitters.

Were they also too punchy for you? (I sound possibly sarcastic, but am genuinely curious)

1 comments

I read The Intercept rarely and never saw enough of them to form any kind of take on their “typical” headline-style. 404 Media has been popping off everywhere though—including here-since they launched.

This may sound pre-judgmental, but a headline is an advertisement & marketing for the article. A headline can get someone in that might otherwise have skipped the article, but it can just as easily dissuade people who might otherwise be interested in the subject matter.

Meanwhile the NBC headline can make the story seem like a normal matter of course.