[SllX]

I read The Intercept rarely and never saw enough of them to form any kind of take on their “typical” headline-style. 404 Media has been popping off everywhere though—including here-since they launched.

This may sound pre-judgmental, but a headline is an advertisement & marketing for the article. A headline can get someone in that might otherwise have skipped the article, but it can just as easily dissuade people who might otherwise be interested in the subject matter.

[DANmode]

Meanwhile the NBC headline can make the story seem like a normal matter of course.