[jparsons67]

They position it as "Apple user to business communication." They don't limit it to customer service/tech support. Bllie Eillish and the Haas F1 team just launched a fan experiences on it. Saw The Nudge is on it as well, which was a big upgrade from their old SMS experience.

[BoorishBears]

You're trying to figure out what it is incrementally, and I'm telling you Apple Messages for Business is ancient news and isn't fit for the purpose described: https://www.apple.com/ios/business-chat/

The "experiences" are not normal 1:1 iMessage conversations. You're joining an outreach channel, and only large corporations (that includes whoever does distribution for Billie Eilish) qualify.

Proper consumer apps like:

- tomo.ai - poke.com - fractal.space

Are all building on services that give you an actual iMessage phone number, and those are what I'd like to see actually offer self-serve one day, just like SMS.

You don't need "SMS For Business" to send an SMS.