Stagnant? Is that why their value has gone up 8x in the last decade? Does the market reward stagnant businesses?
It's very clear you don't follow the market or the auto industry. The fact that Ferrari is the most valuable European carmaker makes it clear they are not "stagnant". A "stagnant" brand wouldn't outvalue Volkswagen, etc.
Overall market value doesn't have anything to do with how innovative a business may be. Ferrari has a high value because it has a very large profit margin, due to their deliberate low supply and high sale prices. That doesn't mean it's innovative
So the company that earns more per vehicle sold isn't "innovative". How do they command their deliberate high sales prices then? Magic? Why doesn't every car maker have a similar strategy? Why doesn't Porsche, Aston Martin, etc have the same success?
Ferrari is innovative and their brand is vibrant. As evidenced by their extreme success.
If you want to argue in the alternative, try submitting facts or evidence.
Ferrari makes a ton of money per vehicle because there is a long line of wealthy elites waiting to buy a new tailored model. They are not known for innovation, in fact you have not provided any evidence to the contrary. They are even terrible at F1, having not one a title since 2008, despite having some of the best drivers racing for them. Yes these are different departments but the same culture.
Would you call Rolex an innovative brand? No one would, because they are a luxury watchmaker brand, who also happen to be one of the most valued brands in the industry.
> They are even terrible at F1, having not one a title since 2008, despite having some of the best drivers racing for them
zero relevance to this discussion (but unsurprising you conflate), and if you don't understand F1 is a marketing exercise that Ferrari wins, I don't know what to tell you
> Would you call Rolex an innovative brand
Yes I would, the deep sea dweller was a stroke of genius, as was the Tudor renaissance, they are deeply connected to their customer base and innovate for their customers.
You seem unable to understand that for the market of demand that Ferrari and Rolex seek, they innovate perfectly. They innovate for the pool of customers, not for you or the public. They've been rewarded richly by creating new vehicles that their customers demand.
Again, you've provided zero evidence of your fact-free claims, no need to respond further
maybe learn the markets you're commenting on? also try learning what innovation means, it doesn't mean coming up with an imbecilic vehicle like the cyberdumpster