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by BrokenCogs 9 days ago
There's plenty of evidence that Ferrari operates on the economics of scarcity, not innovation. Here's just one article from this year: https://medium.com/@moschovakiscapital/ferrari-at-332-the-wo...

Ferrari makes a ton of money per vehicle because there is a long line of wealthy elites waiting to buy a new tailored model. They are not known for innovation, in fact you have not provided any evidence to the contrary. They are even terrible at F1, having not one a title since 2008, despite having some of the best drivers racing for them. Yes these are different departments but the same culture.

Would you call Rolex an innovative brand? No one would, because they are a luxury watchmaker brand, who also happen to be one of the most valued brands in the industry.

1 comments

> They are even terrible at F1, having not one a title since 2008, despite having some of the best drivers racing for them

zero relevance to this discussion (but unsurprising you conflate), and if you don't understand F1 is a marketing exercise that Ferrari wins, I don't know what to tell you

> Would you call Rolex an innovative brand

Yes I would, the deep sea dweller was a stroke of genius, as was the Tudor renaissance, they are deeply connected to their customer base and innovate for their customers.

You seem unable to understand that for the market of demand that Ferrari and Rolex seek, they innovate perfectly. They innovate for the pool of customers, not for you or the public. They've been rewarded richly by creating new vehicles that their customers demand.

Again, you've provided zero evidence of your fact-free claims, no need to respond further

maybe learn the markets you're commenting on? also try learning what innovation means, it doesn't mean coming up with an imbecilic vehicle like the cyberdumpster