[turtlesdown11]

> The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales.

Wild assertion. Ferrari is currently #8 largest market cap for a car manufacturer. They're valued above Mercedes, BMW, Volkswagen and every other Euro car brand.

They couldn't be more successful as a small automaker if they tried. But you think they need to do something like this to drive attention and sales?

[BrokenCogs]

the world is shifting to EVs and Ferrari doesn't want to get left behind. It's making a bold statement with this model

[laserlight]

What is bold about this cheap design?

[zeroc8]

It's bold to offer something as ugly as this for that kind of money. Jony Ive should stick to designing aluminium cubes. That's where his talents are.

[BrokenCogs]

It's completely different from the other Ferrari models (much like the Cybertruck for Teslas)

[laserlight]

I don't agree that difference equals boldness. Boldness of Cybertruck comes from its statement. There is no such statement behind Ferrari Luce. It's a cheap Ferrari-for-your-kid kind of design.

[turtlesdown11]

which has nothing to do with your (wild) statements about how Ferrari is stagnant and desperate to boost sales...

[BrokenCogs]

When was the last time the world talked about Ferrari like this? They've been stagnant for that long

[turtlesdown11]

Stagnant? Is that why their value has gone up 8x in the last decade? Does the market reward stagnant businesses?

It's very clear you don't follow the market or the auto industry. The fact that Ferrari is the most valuable European carmaker makes it clear they are not "stagnant". A "stagnant" brand wouldn't outvalue Volkswagen, etc.

[BrokenCogs]

Overall market value doesn't have anything to do with how innovative a business may be. Ferrari has a high value because it has a very large profit margin, due to their deliberate low supply and high sale prices. That doesn't mean it's innovative

[turtlesdown11]

So the company that earns more per vehicle sold isn't "innovative". How do they command their deliberate high sales prices then? Magic? Why doesn't every car maker have a similar strategy? Why doesn't Porsche, Aston Martin, etc have the same success?

Ferrari is innovative and their brand is vibrant. As evidenced by their extreme success.

If you want to argue in the alternative, try submitting facts or evidence.