[mortarion]

We're terrible at company and brand naming here in Europe. Just look at the "Wero" payment solution (formerly/currently iDeal). Like, who the hell came up with that stupid name?

The list of stupid European company names and product names are endless.

[twjdeboer]

I agree, the Dutch iDeal was probably the better name. However I'm not sure if this is an uniquely European problem. Wero's counterpart 'Zelle' doesn't seem to be that much better of a name.

[lejalv]

Only English-sounding names are cool. The terminal state of cultural domination.

[Muromec]

It's called Wero, because it means we and euro in all of the official EU languages.

[peterfirefly]

It sounds a bit like "giro" which was a physical mail-based way of transferring money. Not a bad name at all.

[krior]

Why do you feel that Wero is a stupid name?

[moi2388]

Because iDeal hints at what it’s for.

What is a “wero”? Ask your parents or children what they think an “I deal” does and what a “wero” does.