[dzhiurgis]

I don't love it either, but that's the whole point I think. Try to pull off an icon, rather than make existing designs works. Cybertruck did it, same with Jaguar.

Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.

p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.

[_carbyau_]

> p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character"

I was generally with you until those lines.

Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or more esoteric cars.

There are dreamers who read the latest car magazine and fantasize about the latest Porsche, Ferrari or Mercedes S class.

Everyone has an opinion and unsurprisingly electric vehicles are a hot topic right now. You will get a range of both rational and emotional responses, depending on whom you speak to.

To derisively state "they suck and nobody should listen to them" is unreasonable.

[dzhiurgis]

I mean I had to be a bit abrasive here to get attention and also you kinda confirmed my thesis - car enthusiasts obsess about everything except day-to-day driving, aka what every normal person has to live with every day.

[_carbyau_]

But they obsess over day-to-day driving too!

The issue is that "car enthusiasts" cover a broad range of people. And most of them live in the real world.

When they come to the once-in-fifteen-years time of replacing their daily driver car, do you really think they don't go over their options and check the details?

[crowcroft]

Cybertruck and Jaguar have not been sucessful.

Luxury car makers should look to handbags for inspiration. If Ferrari wants to expand the market and reach new customers they shouldn't be making something that looks like an upbadged BYD.

It's like if Hermes started making a Jansport backpack, absurd. Instead they sell lower cost, but still premium designs like the Picotin. The Lamborghini Urus might be one example.

[avalys]

The Cybertruck and Jaguar rebrand are both complete flops.

Interesting product advice you have to offer. Who do you think is the target market for expensive Italian sports cars, if not “car enthusiasts”?

[dzhiurgis]

> if not “car enthusiasts”

lol most of them posers with money.

Lambo's 60% of sales is an SUV.

I'd argue there's certain brand toxicity in their cars.

[bluedevil2k]

> same with Jaguar

The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!

No one would call the cybertruck a success either.

This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.

[dzhiurgis]

> A 97% drop in European sales

Car hasn't even been released.

You can't argue Cybertruck isn't an icon. IIRC it's in top 10 for notoriously critical Doug Demuro.

[klausa]

They basically stopped _making_ any cars; it's kinda hard to not have a drop in sales after that.