[namenotrequired]

> How is it misleading if this would be the consumer's cost?

Because it does not say “equivalent of”, it literally says he spent money that he did not spend

[mathgeek]

This. If I go up to my boss and say “I spent $10000 but it only cost us $1000” then I spent $1000.

[stavros]

Depends on elasticity, if you could have easily sold that $1000 worth of product and made $10k, then you spent $10k.

[namenotrequired]

No. Then you missed the opportunity to make 9k.

[lbrito]

If anything it cost more than the title, because customer costs are wildly subsidized.

So yeah its misleading but in the other direction.

[overfeed]

Inference is highly marked up. Total costs including training may be subsidized (,in a sense since the AI companies are widely reported to not break even as yet)