[mathgeek]

This. If I go up to my boss and say “I spent $10000 but it only cost us $1000” then I spent $1000.

[stavros]

Depends on elasticity, if you could have easily sold that $1000 worth of product and made $10k, then you spent $10k.

[namenotrequired]

No. Then you missed the opportunity to make 9k.