[untog]

I doubt it very much. It is sometimes difficult to explain something you spend all your time thinking about to a third party- because you rarely have to ask yourself "what is this in ten words or less", you're not well practised at it.

[rhizome]

I don't believe for a second that for all the attention Parse has received, the idea of an elevator pitch has never come up.

[wallflower]

Word of mouth on Parse is tremendous. I'm just waiting for their merger announcement with Urban Airship...

We use both, so it won't matter.

I always thought the Parse elevator pitch was something like:

- We provide an API-driven cloud database that doesn't limit you to the iCloud

or

- The more complicated the app, the more backend/infrastructure required. We simplify your backend.