[rhizome]

I don't believe for a second that for all the attention Parse has received, the idea of an elevator pitch has never come up.

[wallflower]

Word of mouth on Parse is tremendous. I'm just waiting for their merger announcement with Urban Airship...

We use both, so it won't matter.

I always thought the Parse elevator pitch was something like:

- We provide an API-driven cloud database that doesn't limit you to the iCloud

or

- The more complicated the app, the more backend/infrastructure required. We simplify your backend.