| It's interesting how quickly people buy the "abuse" line of thinking. We understood (and knew for a long time) that the large AI labs are not monetarily profiting from subscription users that make heavy use of their subscription. That is independent of which agent/harness is used. The fair/real price for profitable use is the pay per use token pricing. These labs play the game of trying to kill competition in the harness game (because third party harnesses risk commoditizing the underlying LLMs once they are all good enough), while playing a game of chicken with each other how long they can burn money that way before they have to give up. At some point they have to price their product fairly, and the only hope they have is to have killed all competition by then, which is of course a game that they seem to be loosing. Useful models are getting smaller and cheaper to run every year and it has hit a threshold at which we will see continued development of third party harnesses even without the userbase of subscription users. Basically the prime bet that they made (that one needs extremely expensive hardware to have useful AI) has already failed. The secondary bet that they can lock users into their ecosystem (which requires them to subsidize their harness via unprofitable subscriptions burning their capital) and be able to monetize that later will also fail. They will have to compete on merit alone, and that is much less profitable. |
Lots of businesses have subscription programs in which a small number of users are money losers, but which in aggregate make money.
It's not even obvious that the labs are losing a lot of money on even a minority of users; the rate use caps are fairly aggressive for Anthropic, and a cursory analysis of likely actual cost of serving tokens shows they are high margin products at the API level and unlikely to be unprofitable within the usage constraints provided to subscribers.
I do think subscription models make commercial sense because users want predictable costs, and it's a club good in which marginal token cost is zero which helps consolidate their customers' purchasing volume to one provider. But that's a different claim than them serving it unprofitably to kill competition.
Also, they (Anthropic) are transitioning many of their enterprise customers to API consumption billing anyway.