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by echelon 40 days ago
AI is already in commercials, TV, and movies. Companies for the most part just don't tell you because the reaction of the general public is "eww, AI".

It's already here in a big way. You just won't be told about it until the public lightens up on the "AI hate".
1 comments
Eufrat 40 days ago
I think the vagueness of statements like this is why a lot of people (myself included) are just so very skeptical. Surely some company wants to brag about their use. I don’t doubt it’s found its way into certain spaces, but by and large a lot of the “big” claims have been demonstrated to be borderline fraudulent. That Brad Pitt/Tom Cruise AI fight is fake. It is misleading. Taking existing green screen choreography and using AI to impose Brad Pitt and Tom Cruise’s faces is not what it is being sold as. Darren Aronofsky’s AI works are not good either. They can’t seem to hold a shot for more than a few seconds, why is that?

If the argument is that AI is being used in the background or for some VFX, sure, I’ll buy that. It’s just another tool, then. If it is being used to generate entire scenes, there’s no evidence of this, unless something like that atrocious holiday Coca-Cola commercial is a herald of our future.

As written, your claim is just handwavy. I get you might not be able to cite anything concrete due to NDAs or whatnot but, you also have to understand why a lot of people find this kinda unpersuasive.

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TeriyakiBomb 40 days ago
I can respond directly to this, I’m a former VFX industry person and still fairly well connected.

The the former you suggested. Background plates and the like. The lack of actual creative direction tools, trite visual style, lack of consistency/repeatability and complete inability to be edited or adjusted easily make it a non-starter for most tasks. Compositors are fast, LLMs are slow at that scale. There are tools like ComfyUI that sit in the “we’re running experiments/useful sometimes” category.

Loads of ML tools are in use and incredibly handy, but fit into that tool category, but actual wholesale video/image generation is not that prevalent, no.

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echelon 40 days ago
We're supporting ad campaigns from major fashion brands, technology companies, and food service companies.

They're using AI for plates, edits, pickup shots, previz, and in some cases the primary footage itself.

They're super hush-hush about this.

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