I agree, but think the issue is slightly deeper. The branding lays the sass / pass / social elements on a little too thick for my taste. I immediately get the sense that this software is limited compared to a 'hard core' game engine. I'm sure that's not the case, but the visuals seem to belie this.
Very true, we wanted the web design to welcome people not accustomed to game dev, but we might have pushed it a bit too far. The software is surprisingly unlimited in what you can do with it, it's basically a very fast generic simulator of interactive real-time applications. It makes very few assumptions about your games. E.g. you can script the rendering pipeline exactly as you want it and update it in real-time while the game is running on your phone. The live update stuff works for almost every asset, scripts, shaders, etc.