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by satvikpendem 52 days ago
Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing.

(PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/public...
1 comments
cwnyth 51 days ago
The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?
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satvikpendem 51 days ago
It is repeatable to some extent, again, if you know what you're doing. There are guides online.

https://youtu.be/7JtttjbTRAQ

https://www.demandcurve.com/growth/run-ads

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dotcoma 51 days ago
Also, influencer advertising is a different beast, it's not standard advertising. More like PR or testimonials.
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