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by c7b 65 days ago
Maybe someone with more time at hands could look up what Google said with respect to ads and what happened later.

This is one of the rare instances where it's very easy to predict the future: the prompt auction market will look similar to the existing online ad market, financial firms will pay for prompt streams for sentiment analysis, companies and interest groups will pay to have their products or agenda included favorably in the training data for future open weights models... any way you can think of that LLMs can be monetized, you will see it happen. And fast. The financial pressure is way too high for there to be too long of a honeymoon phase like we had with web 2.0
1 comments
dd82 65 days ago
And how much trust are you going to have with your model results that they haven't been transformed and adjusted by advertising priorities?

search engine results do this all the time, reordering output by advertiser input. its a pretty small jump from that to rewriting output from models, and even better where its all a black box.

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duskdozer 65 days ago
>And how much trust are you going to have with your model results that they haven't been transformed and adjusted by advertising priorities?

None.

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eswdd 65 days ago
Also Google did it over-time - they didn't suddenly become who they are today 10 years ago even.
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dd82 64 days ago
oh absolutely, its been a progression though and search order rewriting was implemented very early on as part of ad integration. its common in search relevancy/tuning circles

your example with google isn't necessarily applicable now because they've shown a roadmap that can be done and squeezed down tightly between the "hey, we're good folks" to "you're our captive cattle, we can do whatever the fuck we want. there's nothing you can do, since all our competitors will be doing the exact same thing shortly"

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tyre 65 days ago
I mean search engine results are pretty poor and have been for a long time. They reflect SEO, not credibility or quality.

LLMs have plenty of issues, but they’re relatively clean compared with what the future will look like.

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