[dd82]

And how much trust are you going to have with your model results that they haven't been transformed and adjusted by advertising priorities?

search engine results do this all the time, reordering output by advertiser input. its a pretty small jump from that to rewriting output from models, and even better where its all a black box.

[duskdozer]

>And how much trust are you going to have with your model results that they haven't been transformed and adjusted by advertising priorities?

None.

[eswdd]

Also Google did it over-time - they didn't suddenly become who they are today 10 years ago even.

[dd82]

oh absolutely, its been a progression though and search order rewriting was implemented very early on as part of ad integration. its common in search relevancy/tuning circles

your example with google isn't necessarily applicable now because they've shown a roadmap that can be done and squeezed down tightly between the "hey, we're good folks" to "you're our captive cattle, we can do whatever the fuck we want. there's nothing you can do, since all our competitors will be doing the exact same thing shortly"

[tyre]

I mean search engine results are pretty poor and have been for a long time. They reflect SEO, not credibility or quality.

LLMs have plenty of issues, but they’re relatively clean compared with what the future will look like.