Seriously, why help an industry that we all know doesn't care and will still scrap your site regardless? The least they can do it put in some minimal effort without expecting everyone to bend over for them.
No one does SEO because they're trying to help Google.
You do it because you're trying to help the people using google. (Edit: or trying to make money by driving traffic for ads)
Whether or not companies spend time on AEO is directly tied to whether LLM/agents/AI/etc end up becoming a lead channel that buyers use to research products to buy.