No one does SEO because they're trying to help Google.
You do it because you're trying to help the people using google. (Edit: or trying to make money by driving traffic for ads)
Whether or not companies spend time on AEO is directly tied to whether LLM/agents/AI/etc end up becoming a lead channel that buyers use to research products to buy.
No one does SEO because they're trying to help Google.
You do it because you're trying to help the people using google. (Edit: or trying to make money by driving traffic for ads)
Whether or not companies spend time on AEO is directly tied to whether LLM/agents/AI/etc end up becoming a lead channel that buyers use to research products to buy.