[GenerWork]

If you look at Figmas stock price, it started falling right at 11 AM as this news was released.

Anyways, this is 100% a shot at Figma, but also catching Lovable in the crossfire. If anybody from Anthropic is reading this, if you keep developing this with features in Figma and other design tools, you'll have a major hit on your hands.

[Bilal_io]

The folks at Wall Street do not understand this does not replace Figma.

Figma is targeted towards designers who create thoughtful design systems and cohesive UIs and who don't code, while this is targeted towards vibe coders who can't design. Two different circles that intersect to some level.

But like you said, if anthropic adds the tools in Figma, only then they can can take customers from Figma IMO.

[qkeast]

>Figma is targeted towards designers who create thoughtful design systems and cohesive UIs and who don't code, while this is targeted towards vibe coders who can't design. Two different circles that intersect to some level.

The challenge is that this sets an expectation of what "design" is, de-valuing the former and shifting us culturally towards the latter and a space where "design" is seen as a subjective visual exercise with little intrinsic value.

[jug]

I think there's a parallel here in advertising and what AI has done there. It's clearly used nowadays, a seasoned user can probably spot it straight away even if it gets harder over time. Still, it's deemed "good enough". The savings versus having a team and shooting on location etc. can be enormous. Even before this launch, I see it on the web. It's already happening.

[atonse]

Tools like Figma are for an era (and persona) who still wants to have all the various knobs and dials to dial in exactly what they want. And that is one way of working if, like you said people are trying to be more thoughtful and know exactly what they want.

But for the other 95% of people, being able to just say "ok can you make it look more modern" and have 4 variants in 5 mins, (like me) Figma will lose users like me.

But then again I was never a "designer" – more a builder.

[EMM_386]

> Tools like Figma are for an era (and persona) who still wants to have all the various knobs and dials to dial in exactly what they want

The Anthropic video on that page at 0:53 literally shows them clicking a "knobs" button and adjusting the pixel CSS value.

I know it's not exactly the same ... but it has that functionality to a degree.

[consumer451]

> But then again I was never a "designer" – more a builder.

Same here. I work in Claude Code all day long on slightly complex b2b apps, and the builder MVP for what I want to do with Claude.ai, to work on ideas is far simpler.

I just want to be able to create a React artifact prototype on claude.ai, then share it privately with a stakeholder (internal or external.) I want to allow those users to prompt changes, then see their changes in the artifact.

The bespoke design is not what I am really worried about at this phase. For b2b prototype stuff, claude.ai already does an excellent job with just a bit of project-specific prompting.

Why is this shared artifact building not yet doable? This seems "so simple." Yes, maybe some shared artifact specific git to allow version control is required, but is my ask really that hard, or unique?

[simplyluke]

I'm much closer to your persona than a professional designer. 5 years ago if I was going to spin up a landing page for a side project I was probably getting something mediocre together with bootstrap or material UI. Today I'd probably get something marginally better together with a tool like this. In both scenarios I'd end up with an undifferentiated but acceptable end state.

I've never paid for a figma seat. A couple of employers have so that I can collaborate with designers in the product, but I don't think this changes that.

In an era where it's cheaper and more common to end up at that undifferentiated state, the ability for companies to make their products go above and beyond it is more valuable, not less.

I see this across the board with AI. It lowers the bar to get to passable, but as slop fills the internet we're already seeing people place more value in good products, good writing, good art, thoughtful code architecture, etc. Everyone and their cousin's uber driver is vibe coding a SaaS startup no one's going to pay for right now.

[prescriptivist]

> good writing, good art, thoughtful code architecture

If you are talking about a consumer product, one of these is not like the others.

[xeonmc]

Tailwind is for those who could code but can’t design.

Figma is for those who could design but can’t code.

This is for those who could neither design nor code.

[gls2ro]

Tailwind has nothing to do with being able to design.

Tailwind is an abstraction on top of CSS and you can create with it whatever website you want (almost).

I understand the idea behind your comment but feels to be that it sound better than it is true :)

[buzzerbetrayed]

This take might have sounded convincing a year ago. Now it just sounds foolish. The best coders on the planet are using AI. Why wouldn’t they use this?

[democracy]

"Use AI" sounds like "programmers use a machine that can be programmed to automatically carry out sequences of arithmetic or logical operations" - without the details or context how they use it, what tools and for what tasks - doesn't mean anything and also sounds foolish, sorry.

[mrbombastic]

Finally a product for me!

[JumpCrisscross]

> this does not replace Figma

It probably reduces the tasks which customers might engage an agency using Figma, though. Down the line, creeping onto Figma’s turf absolutely becomes a strategy for Anthropic.

[islewis]

> Figma is targeted towards designers who create thoughtful design systems and cohesive UIs and who don't code, while this is targeted towards vibe coders who can't design. Two different circles that intersect to some level.

this overlap has been widening incredibly quickly. lots of designers are now writing code with the help of cursor, claude code, etc.

even if you believe "real designers" wont ever use this product, it's not hard to see how a low barrier-of-entry tool could affect Figams bottom line. slowing down Figma's adoption from the new wave of entry-level designers who dont already have muscle memory would not at all surprise me at all.

[jimbokun]

Will the designers vibe code coders out of a job before coders vibe design designers out if a job?

[bdangubic]

Claude with "out of a job" coders and designers and carpenters and plumbers... :)

[samrus]

The bulls' theory is that right now the person who doesnt know how to design pay a designer that will use figma, but with something like claude design they can just vibecode the thing without having to get a designer involved.

Its making alot of bold assumptions, but we live in interesting times so thats par for the course

[fleeting900]

Design systems are a means to an end. They’re as much about enabling delivery without requiring a designer to design every feature from scratch each time as they are about ensuring cohesive overall design. I can see this being a viable alternative path to the first if you’re happy with a slight hit to the second.

[ziml77]

I think they understand that the people running businesses are going to look at this vs a human who uses Figma and realize how much more cost and time efficient it is to pay for a machine than a human.

[RayVR]

As with anything, it depends on the quality and skills of the people doing the designing. I have yet to really work with a designer that embedded themselves enough in the UX to design anything I thought was good.

Granted, I have not worked with that many designers so it’s maybe small N problem.

The gap between figma and where our front end teams work and design is still too large.

I think the more likely result of this is fewer designers and more work for developers with some design skills.

[whywhywhywhy]

All Figma has spent the last 2 years doing is trying to get designers to use their Cursor/Claude Code text to code app.

Not convinced Figma cares about traditional design craft anymore.

[docmars]

I'm not sure they don't care anymore, as much as they experienced the same pressure every company faced when AI went mainstream.

Had they not included support for it, where would they be now? I'd wager a critical mass would be screeching to High Heaven for integrations, seeing as a Figma document is effectively a config file that can be translated to real code.

[aniceperson]

Figma was never needed. they were useful when enterprises allowed people with no coding experience to mandate how ui should look. It is the powerpoint of dumb people that wanted a career in tech. happy to see it dying.

[docmars]

Hard disagree. There's more to UX than pushing pixels around. Usability, accessibility, and capturing the broader customer experience at 40,000 ft isn't a trivial process when you're designing a large product (or suite of products) especially.

These areas obviously tie into engineering very closely, but the thinking that goes into them happens at the design stage, at a lower cost than starting with engineering. AI models suck at getting every facet of this process right, because designers are achieving a balance between branding, usability, standards, taste, and differentiation -- the exact opposite of a model trained to reach for the most average outputs.

[gck1]

My SO is a UX designer and uses Figma. She wanted to try out Claude integration there, but was frustrated by limitations - like why she can't export interactive elements to Figma file format so that they can be edited further.

So I helped her look into it and I was shocked to find out that it just a react slop generator, not a Figma file generator. And extremely limited at that, too.

Who is Figma targeting with this exactly? Developers, who are interested in react apps will simply use claude code, and UX designers don't really care for react apps.

[docmars]

I think the target market for this is small businesses wanting to throw together quick concepts without needing to hire a contractor necessarily. This smells more like Squarespace and what they did for brochure websites / portfolios than anything else, but perhaps more general purpose.

[motoxpro]

Thats like saying Claude Code is targeted at coders who cant code (which I know some poeple believe)

[alvah]

Isn't it, at least partially?

[RigelKentaurus]

Why can't it replace Figma? Seems like Figma is a thin UI layer on top of Claude Design.

[seizethecheese]

Just last week, I asked the designer on my team to try working in Codex instead of Figma. It’s just not a great workflow to pass a figma file to a developer to implement. She hasn’t wanted to go back yet…

[3sdfs]

Nevertheless, Dylan has done a bad job in communicating stuff about Figma to the stock market and why it won't get toppled.

He should probably go and let someone else take the reigns.

[xnx]

> Figma is targeted towards designers who create thoughtful design systems

How many such people does the world need? Probably less than 1,000. Not a very big market for Figma.

[0gs]

how do you define "need?" by my estimation, there are more than 1000 software products in the world, so i do not think 1000 is anywhere near enough.

[eric_cc]

> does not replace Figma

Not entirely but I would use this and not Figma. I am passionate about system design not visual design so I don’t want to waste time in figma.

[aloknnikhil]

You could have stopped at

> The folks at Wall Street do not understand

[aurareturn]

Maybe Figma is better for large teams. Even here, teams are getting smaller and smaller.

But for me, I will never use it again.

[thr0waway001]

> vibe coders who can't design

That's meeeee.

[democracy]

100% this, Figma is more than just a "design" tool. Same as jira is not just a crud app for tasks. It is integrated in pipelines, people's expertise, CVs and CTO's minds. And to bet on AI company building a competitor to Figma - good luck with that. Just a pilot project for PR, nothing more than that. Sora 2.0 basically.

[qingcharles]

This is 100% a response to "Stitch With Google" which has been doing amazing work in this space for a long time now, and is Google's answer to Lovable.

https://stitch.withgoogle.com/

I'm now pasting all my Stitch output into Claude Design to see what happens.

edit: First impressions are great. It asked me a ton of really great questions about my design aspirations and direction, which were incredibly relevant and insightful. Waiting to see what it makes.

edit2: It did astonishingly well with the first design pass. Really outstanding. This is probably going to be my primary prototyping tool until the Next Best Thing(tm) drops in a few weeks.

[t0mas88]

Stitch with Google really doesn't work for me. Half created screens, random buttons. Hope Claude does better.

[qingcharles]

Just to follow-up, the limits are awful. Even on the Max plan you're going to hit the weekly limit after about 10 mins of use. Then you have to wait another 6 days.

[EdvinPL]

I tried stitch. Overall preplanned sections. Issue is... You can't wellllll stitch! E. G. Take section1 migrate mix with section 2 etc. Good idea - but still a mess!

[satvikpendem]

I too use Stitch, seems like not many have heard of it. Stitch also asks good questions, do you have any examples of both side by side with the same prompt or idea?

[qingcharles]

Really annoying but I can't figure out how to share a link from Claude Design? It seems to only allow you to share the design with other people on your account? It'll let me export all the HTML and assets, but that's a bit rough to have to download it all and upload it to a host somewhere just to send it to a client for review or something. On Stitch you can just grab a link to the design.

[dannyw]

If you use Canva, you can send to Canva and then publish it as a website (public web URL) in a couple clicks

[satvikpendem]

Can you post an imgur link of the output? Just wanted to see the designs versus what it'd be in Stitch.

[qingcharles]

I got you, send me an email on my profile.

[satvikpendem]

Just sent

[siva7]

If we expect Anthropic not only trying to replace just all software developers with Claude, but also all software product companies with Claude, then i really wanna know why the fuck are we cheering here for Anthropic on Hacker News? What kind of dumb sheep would do this?

[democracy]

It's good to have a discussion here so I am ready for all the dumb peer chats I am going to have in the next few weeks with people who don't use these tools but rely on Linkedin wisdom.

[solenoid0937]

Automation allows us to do more.

[DaiPlusPlus]

Yes; more depression and anxiety about an uncertain future.

The SWE people I know at SW companies now heavily using these agents complain to me how their workday is nothing but code-reviews of the agents output and tedious prompting to prod it back into line; they say they don’t get to actually write code until they get home to work on their personal projects.

3 years ago I never would have believed this capability was possible; I’ve since adjusted my expectations to now assume that in another 3 years the models/agents will have improved enough to reduce the amount of code-review required, leaving us with precious little else to do for our shareholders, or the opposite: they don’t improve and we’re stuck doing thankless PR reviews until the end.

Please tell me where and how in this future I’m supposed to find satisfaction and pride in my work when what-gets-produced isn’t my own work anymore?

[twobitshifter]

After it all is done, what is left to do, but find more? Why don't we rest, relax, and enjoy our few passing years?

[bensons1]

Up until you feel automated.

[solenoid0937]

I am okay with being automated. I'll try to go up the next abstraction layer or do something else.

I also understand that our wonderful quality of life is due to automation, and sometimes that means I draw the short straw. That's okay.

[AstroBen]

Figma's stock has been on a sharp downward trend over the last year. This isn't a notice-able change to their stock price at all. They're down 30% just in the last month, with many days being -5% to -10%.

They're down 80% over the last year. Ouch.

[codegeek]

On the other hand, Canva made a genius move to partner with Claude for this. One of my favorite products as a non designer.

[paduc]

Canva will be next to go.

[docmars]

Judging by Anthropic's track record for sloppy, buggy software, I can't see this taking off quite as well as people might think, when compared to Figma and its captive customer base.

Figma actually put the work in to make a great product that performs well and offers anything you could imagine to design just about anything you need, with AI integrations and deep manual editing to sweat the details.

[ex-aws-dude]

Isn't this something Figma could easily integrate? Then you'd have the best of both worlds

[GenerWork]

You already can use Claude Code with Figma. This is looking more like a Figma competitor than just Claude Code.

[luckylion]

figma has figma make to do these things, and it's much worse. It can only generate react code, even if you ask it not to. claude design worked great on the first attempt for me, miles ahead of what figma make does.

[ktimespi]

Is this really that big of a moat for Figma to cross though? They would have a much easier time integrating AI than the other way around

[insane_dreamer]

They have integrated AI already, but clearly a half-assed attempt. I tried it and it's totally useless.

[_aavaa_]

I’d be more concerned with the stock’s trajectory (continual decline) since the IPO than with whatever happened since 11AM.

[jillesvangurp]

Exactly, most SAAS tools out there are going to be fighting off AI based alternatives popping up or being integrated into general purpose tools. The people using the old tools will be switching to tools that offer them better productivity. For this particular tool, that means designers and frontend developers.

Design work is already under a lot of pressure. I work with somebody that has an industrial design background and he's having a lot of fun with AI tools. There is still a need for good designers. But not to do a lot of the low end design work that has been common in a lot of front end teams. That stuff was always a bit questionable in value. I know some decent designers that were actually getting bored with that type of work. It's very repetitive.

[rvz]

This tells me that Lovable is certainly not worth $6.6B.

[slederer]

We independently scanned 500+ Lovable-deployed apps as part of a larger study of 1,764 vibe-coded apps. The RLS problem is systemic — not a one-off. X% of Lovable apps we tested had wide-open Supabase tables where the anon key could read/write everything. The $6.6B question isn't whether the product is useful, it's whether the security liability of millions of deployed apps becomes a material risk. We published the full breakdown: securityscanner.dev/reports/2026-q2

[techpression]

That valuation is more insane than most, I would’ve loved to hear the arguments for it, it was a given they would have to compete with the companies who provides them with the models, anyone who thought they would just leave that market alone is a damn fool (the vendor lock-ins are great too, add some hosting, domain selling, etc and you got free money).

[chopete3]

We all hope this to be easy but it is extremely difficult to get 2 departments with different reporting structure work together. Getting 2 companies work together for mutual benefit is like asking 2 political parties to work together.

[dear_prudence]

I would love to see a day when adobe's product features come into anthropic's products

[danish00111]

I started using Pencil for my UI designs and they just introduced animations and I was like they just kicked Figma and now this. Figma might just become another Blockbuster.

[brikym]

As far as I can tell these tools have quite a low ceiling. Great to start off with but but at some point I just find it easier to express myself with bezier curve handles than prompting. Canva, and Stitch (and maybe Claude Design) don't go that far.