[Bilal_io]

The folks at Wall Street do not understand this does not replace Figma.

Figma is targeted towards designers who create thoughtful design systems and cohesive UIs and who don't code, while this is targeted towards vibe coders who can't design. Two different circles that intersect to some level.

But like you said, if anthropic adds the tools in Figma, only then they can can take customers from Figma IMO.

[qkeast]

>Figma is targeted towards designers who create thoughtful design systems and cohesive UIs and who don't code, while this is targeted towards vibe coders who can't design. Two different circles that intersect to some level.

The challenge is that this sets an expectation of what "design" is, de-valuing the former and shifting us culturally towards the latter and a space where "design" is seen as a subjective visual exercise with little intrinsic value.

[jug]

I think there's a parallel here in advertising and what AI has done there. It's clearly used nowadays, a seasoned user can probably spot it straight away even if it gets harder over time. Still, it's deemed "good enough". The savings versus having a team and shooting on location etc. can be enormous. Even before this launch, I see it on the web. It's already happening.

[atonse]

Tools like Figma are for an era (and persona) who still wants to have all the various knobs and dials to dial in exactly what they want. And that is one way of working if, like you said people are trying to be more thoughtful and know exactly what they want.

But for the other 95% of people, being able to just say "ok can you make it look more modern" and have 4 variants in 5 mins, (like me) Figma will lose users like me.

But then again I was never a "designer" – more a builder.

[EMM_386]

> Tools like Figma are for an era (and persona) who still wants to have all the various knobs and dials to dial in exactly what they want

The Anthropic video on that page at 0:53 literally shows them clicking a "knobs" button and adjusting the pixel CSS value.

I know it's not exactly the same ... but it has that functionality to a degree.

[consumer451]

> But then again I was never a "designer" – more a builder.

Same here. I work in Claude Code all day long on slightly complex b2b apps, and the builder MVP for what I want to do with Claude.ai, to work on ideas is far simpler.

I just want to be able to create a React artifact prototype on claude.ai, then share it privately with a stakeholder (internal or external.) I want to allow those users to prompt changes, then see their changes in the artifact.

The bespoke design is not what I am really worried about at this phase. For b2b prototype stuff, claude.ai already does an excellent job with just a bit of project-specific prompting.

Why is this shared artifact building not yet doable? This seems "so simple." Yes, maybe some shared artifact specific git to allow version control is required, but is my ask really that hard, or unique?

[simplyluke]

I'm much closer to your persona than a professional designer. 5 years ago if I was going to spin up a landing page for a side project I was probably getting something mediocre together with bootstrap or material UI. Today I'd probably get something marginally better together with a tool like this. In both scenarios I'd end up with an undifferentiated but acceptable end state.

I've never paid for a figma seat. A couple of employers have so that I can collaborate with designers in the product, but I don't think this changes that.

In an era where it's cheaper and more common to end up at that undifferentiated state, the ability for companies to make their products go above and beyond it is more valuable, not less.

I see this across the board with AI. It lowers the bar to get to passable, but as slop fills the internet we're already seeing people place more value in good products, good writing, good art, thoughtful code architecture, etc. Everyone and their cousin's uber driver is vibe coding a SaaS startup no one's going to pay for right now.

[prescriptivist]

> good writing, good art, thoughtful code architecture

If you are talking about a consumer product, one of these is not like the others.

[xeonmc]

Tailwind is for those who could code but can’t design.

Figma is for those who could design but can’t code.

This is for those who could neither design nor code.

[gls2ro]

Tailwind has nothing to do with being able to design.

Tailwind is an abstraction on top of CSS and you can create with it whatever website you want (almost).

I understand the idea behind your comment but feels to be that it sound better than it is true :)

[buzzerbetrayed]

This take might have sounded convincing a year ago. Now it just sounds foolish. The best coders on the planet are using AI. Why wouldn’t they use this?

[democracy]

"Use AI" sounds like "programmers use a machine that can be programmed to automatically carry out sequences of arithmetic or logical operations" - without the details or context how they use it, what tools and for what tasks - doesn't mean anything and also sounds foolish, sorry.

[mrbombastic]

Finally a product for me!

[JumpCrisscross]

> this does not replace Figma

It probably reduces the tasks which customers might engage an agency using Figma, though. Down the line, creeping onto Figma’s turf absolutely becomes a strategy for Anthropic.

[islewis]

> Figma is targeted towards designers who create thoughtful design systems and cohesive UIs and who don't code, while this is targeted towards vibe coders who can't design. Two different circles that intersect to some level.

this overlap has been widening incredibly quickly. lots of designers are now writing code with the help of cursor, claude code, etc.

even if you believe "real designers" wont ever use this product, it's not hard to see how a low barrier-of-entry tool could affect Figams bottom line. slowing down Figma's adoption from the new wave of entry-level designers who dont already have muscle memory would not at all surprise me at all.

[jimbokun]

Will the designers vibe code coders out of a job before coders vibe design designers out if a job?

[bdangubic]

Claude with "out of a job" coders and designers and carpenters and plumbers... :)

[samrus]

The bulls' theory is that right now the person who doesnt know how to design pay a designer that will use figma, but with something like claude design they can just vibecode the thing without having to get a designer involved.

Its making alot of bold assumptions, but we live in interesting times so thats par for the course

[fleeting900]

Design systems are a means to an end. They’re as much about enabling delivery without requiring a designer to design every feature from scratch each time as they are about ensuring cohesive overall design. I can see this being a viable alternative path to the first if you’re happy with a slight hit to the second.

[ziml77]

I think they understand that the people running businesses are going to look at this vs a human who uses Figma and realize how much more cost and time efficient it is to pay for a machine than a human.

[RayVR]

As with anything, it depends on the quality and skills of the people doing the designing. I have yet to really work with a designer that embedded themselves enough in the UX to design anything I thought was good.

Granted, I have not worked with that many designers so it’s maybe small N problem.

The gap between figma and where our front end teams work and design is still too large.

I think the more likely result of this is fewer designers and more work for developers with some design skills.

[whywhywhywhy]

All Figma has spent the last 2 years doing is trying to get designers to use their Cursor/Claude Code text to code app.

Not convinced Figma cares about traditional design craft anymore.

[docmars]

I'm not sure they don't care anymore, as much as they experienced the same pressure every company faced when AI went mainstream.

Had they not included support for it, where would they be now? I'd wager a critical mass would be screeching to High Heaven for integrations, seeing as a Figma document is effectively a config file that can be translated to real code.

[aniceperson]

Figma was never needed. they were useful when enterprises allowed people with no coding experience to mandate how ui should look. It is the powerpoint of dumb people that wanted a career in tech. happy to see it dying.

[docmars]

Hard disagree. There's more to UX than pushing pixels around. Usability, accessibility, and capturing the broader customer experience at 40,000 ft isn't a trivial process when you're designing a large product (or suite of products) especially.

These areas obviously tie into engineering very closely, but the thinking that goes into them happens at the design stage, at a lower cost than starting with engineering. AI models suck at getting every facet of this process right, because designers are achieving a balance between branding, usability, standards, taste, and differentiation -- the exact opposite of a model trained to reach for the most average outputs.

[gck1]

My SO is a UX designer and uses Figma. She wanted to try out Claude integration there, but was frustrated by limitations - like why she can't export interactive elements to Figma file format so that they can be edited further.

So I helped her look into it and I was shocked to find out that it just a react slop generator, not a Figma file generator. And extremely limited at that, too.

Who is Figma targeting with this exactly? Developers, who are interested in react apps will simply use claude code, and UX designers don't really care for react apps.

[docmars]

I think the target market for this is small businesses wanting to throw together quick concepts without needing to hire a contractor necessarily. This smells more like Squarespace and what they did for brochure websites / portfolios than anything else, but perhaps more general purpose.

[motoxpro]

Thats like saying Claude Code is targeted at coders who cant code (which I know some poeple believe)

[alvah]

Isn't it, at least partially?

[RigelKentaurus]

Why can't it replace Figma? Seems like Figma is a thin UI layer on top of Claude Design.

[seizethecheese]

Just last week, I asked the designer on my team to try working in Codex instead of Figma. It’s just not a great workflow to pass a figma file to a developer to implement. She hasn’t wanted to go back yet…

[3sdfs]

Nevertheless, Dylan has done a bad job in communicating stuff about Figma to the stock market and why it won't get toppled.

He should probably go and let someone else take the reigns.

[xnx]

> Figma is targeted towards designers who create thoughtful design systems

How many such people does the world need? Probably less than 1,000. Not a very big market for Figma.

[0gs]

how do you define "need?" by my estimation, there are more than 1000 software products in the world, so i do not think 1000 is anywhere near enough.

[eric_cc]

> does not replace Figma

Not entirely but I would use this and not Figma. I am passionate about system design not visual design so I don’t want to waste time in figma.

[aloknnikhil]

You could have stopped at

> The folks at Wall Street do not understand

[aurareturn]

Maybe Figma is better for large teams. Even here, teams are getting smaller and smaller.

But for me, I will never use it again.

[thr0waway001]

> vibe coders who can't design

That's meeeee.

[democracy]

100% this, Figma is more than just a "design" tool. Same as jira is not just a crud app for tasks. It is integrated in pipelines, people's expertise, CVs and CTO's minds. And to bet on AI company building a competitor to Figma - good luck with that. Just a pilot project for PR, nothing more than that. Sora 2.0 basically.