[RRWagner]

At the time, I stupidly thought Blockbuster would see what was coming and use their at the time larger size to pivot and do what Netflix had demonstrated would work. Kind of like when the Yellow Pages bought early Google. Oh wait...

[zadikian]

Blockbuster did start offering mail in DVD rental subscriptions just like Netflix, in fact it was better because you could return it to a nearby store if you didn't want to wait for mail. But it was too late. (This was even before streaming.)

[falcojr]

Funny thing is that it wasn't too late. Netflix was weeks away from running out of money because blockbuster was eating their lunch, but then blockbuster killed dvd by mail because a dumb exec thought physical stores were the future.