[zadikian]

Blockbuster did start offering mail in DVD rental subscriptions just like Netflix, in fact it was better because you could return it to a nearby store if you didn't want to wait for mail. But it was too late. (This was even before streaming.)

[falcojr]

Funny thing is that it wasn't too late. Netflix was weeks away from running out of money because blockbuster was eating their lunch, but then blockbuster killed dvd by mail because a dumb exec thought physical stores were the future.