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by torginus
89 days ago
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I mean it's a bit hard to take away hard data from just monthly sales across the whole of Europe. 10% is a lot, but far from overwhelming, and individual popular models can create big changes in overall stats. For example, the Brits love their SUVs, and the Jaecoo undercut the market, so that particular model has been selling very well. I think we should wait and see for stats to stabilize over time. Chinese smartphones did something similar - initially they were way better for way cheaper, but other manufactures adapted, so they failed to grab huge chunks of the market. |
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Market cap amounts to 10% as an absolute figure but that isn't what I find most important from reading that article - it is the trend I find intriguing, which doubles or triples by each year, so if such or similar trend continues, Chinese manufacturers will penetrate into the market substantially more.
They innovate at much higher pace at much lower price points and at pretty high quality as the evidence we have so far suggests. So IMO it's going to be hell of a ride for European manufacturers to adapt - they need to start moving faster and deliver at much lower cost. This means complete restructuring which I find hard to believe it will happen any time soon.