[upmostly]

I'm building and marketing a database client for the last 5 months, and what worked for me was:

1. Keeping a consistent devlog on YouTube. It's the #1 source of traffic.

2. Getting a rank 1, page 1 HN post for a technical blog post related to our product.

3. Word of mouth. It's slow, but it works.

Just thought I'd chip in. The devlogs work the best though. Plus they keep momentum.

[codybontecou]

What does a devlog look like? "Today I decided to prompt about feature x... and it worked!"

[bigblind]

Here's an example of one of their dev logs: https://www.youtube.com/watch?v=pdym24sg1HQ

[codybontecou]

Huh, nice. Thanks for sharing.

[andriy_koval]

would you share tools you used to create it? Is voice your own?

[hermitcrab]

>The devlogs work the best though.

Probably only if you are marketing to developers though.

Ps/ Don't sell to developers. We are a terrible market.

[upmostly]

Are we, though?

My experience has been almost all positive.

Devs love to give feedback. Devs have decent paying jobs, and therefore money to purchase devtools (ours is $79) Devs love trying out new things and being early adopters.

Why is it a terrible market?

[hermitcrab]

The positives:

-Less technically clueless than typical B2C or B2B customers.

-More likely to give feedback, helpful bug reports etc.

The negatives:

-Used to free stuff.

-Loads of competition (because every developers first thought is to sell to other developers)

-Relatively small market.

-The things @pydry said.

[pydry]

Coz theyre very reluctant to pay for tools and cant be bothered to lobby their boss for tool purchases for more than a couple of things.

If there's an open source version thats half as good or they can hack together their own version with bits of string they will usually do that instead.

[lelanthran]

Thats accurate. We are a terrible market.

Unfortunately I have a launch planned soon for a dev B2B product. I'm hoping that the combination of non AI coded work over many months combined with separating the docs intended for LLMs and thebdics intended for humans will break through the noise ceiling.

But, you know, maybe I should have just vibed it in a week and crossed my fingers.

[hermitcrab]

Good luck!