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They don't want tinkering or tinkerers. Apple is all about walled-off, locked-down, black box, just-works (when it does) etc. It's supposed to seem like magic. You're not supposed to tinker with magic, it makes it pedestrian. Apple as a brand is a lifestyle, a feeling. The slick, polished brand. Remember "I'm a Mac, and I'm a PC"? PC is where you tinker, and there is screws and nuts and bolts and jargon and troubleshooting etc. In Apple land, you just take it to a slick genius bar and they do their magic. Or you just buy a new one. As a European I'm always baffled how Apple got so much market share among the actual techies and power users in the US. You do it to yourself by buying this stuff. It's for people who don't want to spend one second thinking about actual technical issues. |
iPads are a completely different world and really feel not just restrictive but the whole ecosystem constantly tries to push you towards subscriptions for everything, including the OS which conveniently offers the only sane backup solution that can cover all apps. It incentivises content consumption and giving up control over one's data. Not my cup of tea.