[bsder]

> As a European I'm always baffled how Apple got so much market share among the actual techies and power users in the US.

Linux, historically, was terrible and then some; lots of us simply want to get on with life and not dork with the OS every day. If you didn't want to use Windows at your day job, that left OS X.

And, for a while, Apple hardware was quite nice. For a remarkably long time, you could get way cheaper high resolution laptop displays than the competition. The trackpads have always been far superior on Apple than Linux. And then the M-series came along and was also quite nice.

However, over time Linux has gotten better so it's now functional as a daily driver and reasonably reliable. And macOS has deteriorated until it's now probably below Linux in terms of reliability.

So, here we are. macOS and Windows do seem to be losing share to Linux, but only Linux cares. At this point, desktop/laptop revenue is dwarfed by everything else at both Microsoft and Apple.