[BoxFour]

I'll bite:

Copy can signal that a real person spent time on the details and cared about the product. Auto-correct and speech-to-text still carry that idea.

Even boring corporate PR language communicates something. It says the company wants to project stability and predictability, which can be reassuring. Slightly awkward, unpolished copy also sends a signal. It suggests a person speaking directly off-the-cuff rather than polished corporate messaging, which some people prefer.

LLM-generated copy sends a signal too, and not always a good one. To me, it often suggests the author didn’t care enough to think carefully about the message - not even enough to edit something that came out of an LLM.

At that point it starts to feel like someone just prompted Claude to build a reminders app with no care or thought put into it, which I could do myself if I find this idea valuable at all and even personalize the hell out of it. Maybe that's an unfair first impression! But it's not a crazy one given how quickly the cost of code is approaching 0.

[bko]

> Auto-correct and speech-to-text still carry that idea

Why? You didn't spend real time consulting a dictionary or using penmanship, since writing is often slower than speaking. You didn't do your own memory management? Wow, guess you don't care about the details. Used a compiler? Wow dude, please spend the time to actually build the product the right way. These are all levels of abstraction, the idea is the idea. The LLM has no agency, it has no ideas, you give it your idea. It packages it out and communicates it effectively, which is respectful to the final user.

I don't owe you anything. Why am I wasting my time on this so you can feel somehow important. The copy is not the product. Its communication and should be done clearly and respectfully, and if an LLM facilitates with that, I would hope people use LLM for my sake.

> Even boring corporate PR language communicates something

Yes I want to communicate. I do so with the LLM. I might have a rant "stress privacy, go through the app and highlight the privacy features. Mention it's good for kids. Oh and also mention its local first (I would make this first actually),... " Whats the point of spending literally hours structuring, writing, re-writing etc. Communicate to the LLM, and use it to be respectful of your audience.

[BoxFour]

> The copy is not the product

I think this is an illuminative statement from you, so I’m going to just explain that I (and many of the people responding to you likely) will vehemently disagree: The copy is an extremely important part of a product like this.

Unlikely we’ll see eye-to-eye on this which is fine, but I would encourage you to do some reflection on that. I’ll certainly be reflecting on what might’ve led to you your position as well.

[goodmythical]

I'm with you. Keep fighting the good fight.

Can't wait until people give up this lunacy.

It's exactly the same "back in my day" bullshit that's always existed.

What do you mean you typed this? If it isn't handwritten, I won't accept it. What do you mean you drove to work? Do you not have the dedication to walk? You can't be a good fit for this company if you're so lazy that you have to drive to work.

[firmretention]

The difference is that the output of LLMs is so distinctive in style that those ideas are communicated like a shapeless gray goo. The way something is communicated is as important as the idea itself. The tool becomes the dominant voice.

[sebastiennight]

> The copy is not the product

As someone who taught marketing for almost 2 decades, I've learned that if the copy does not bring in the people that the product wanted to help, then there might as well be no product.