[BoxFour]

> The copy is not the product

I think this is an illuminative statement from you, so I’m going to just explain that I (and many of the people responding to you likely) will vehemently disagree: The copy is an extremely important part of a product like this.

Unlikely we’ll see eye-to-eye on this which is fine, but I would encourage you to do some reflection on that. I’ll certainly be reflecting on what might’ve led to you your position as well.