[joe_mamba]

You're severely mistaken if you think that's how businesses operate. Companies penny pinch on staff even for recruiting, they're not gonna increase headcount just to answer mail form kids just because you think it makes good marketing.

[Keyframe]

not sure where you work, but you might consider changing the company you work with.

[bigDinosaur]

You can spin up any idea and claim it increases brand loyalty, but you have to have actual evidence that that either happens or actually matters in some way, and in this case it probably doesn't and isn't worth the expense once the scale exceeds >1 employee spending more than a few minutes a day. If you've got the data to prove otherwise so that you can actually make someone money, go ahead and sell people on the idea.

[Keyframe]

I don't have to - it's called image branding and is a well-known and established marketing discipline. Not direct ROI like hard sell techniques, but it lands you with higher margins, lower customer acqusition costs, longer customer lifetime value, etc. Apple was a master at that, Nike, and in this particular example LEGO regularly responds to children mail, Nintendo built a whole business channel around it with Nintendo Power and I'm sure I could pull out many more examples. Not everything is a hard sell technique.

[joe_mamba]

So according to you, we should all quit our jobs and go work for Lego, Nike, Apple and Nintendo because they have good PR with kids, while you ignore the fact that most of them use sweatshop labor in China, fuck the environment and sue honest people for bullshit IP reasons?

If the problem of society could be summed up in one bite, this would be it.

[Keyframe]

Maybe you'd be less angry if you worked for a better company, who knows. Try it.

[bigDinosaur]

Obviously the concept is different from the execution, and you provided an idea on execution (which anyone can do) which would need to be actually, you know, proved out to help with any kind of brand loyalty. Just doing random things that sound good is not a great strategy.

[joe_mamba]

Because you actually believe the world is full of benevolent companies who work for the public good?

Or maybe people have seen what companies are doing behind the scenes that goes against their PR, making it worthless and hypocritic. Remember "don't be evil"?