It’s more like, millennials got older and started drinking less (as happens), and Gen Z drinks different things like hard seltzer, and also drinks a bit less overall. Plus there were just way too many craft brewers making hoppy ipa to begin with.
Unfortunately, hoppy IPA seems to constitute the majority of the survivors. I have no interest personally in suffering through another hazy sour grapefruit triple ipa, but that seems to be about 90% of craft brewery output these days.
Interesting, where I live in Brooklyn it seems this is no longer an issue. Tons of non-hoppy craft options like pilsners, stouts, lagers, etc at ~every craft brewery or gastropub.
I see one poll by a cannabis outlet claiming 46% of marijuana users are millenials (read: high proportion of user base). However, <20% of millennials smoke marijuana. [0] And another claims <40% use cannabis.
That's still below the ~50% of millennials who consume alcohol.
There's roughly 4 to 5 generations alive at any point and the middle generation is going to be considered both old and young by the generations surrounding it.
You're right. 8 year olds would call you ancient and 80 year olds would call you a baby. Middle age is relative and unless you're over 45 you don't admit to it, and then hold on to it for too long.
Well, your first Google result is a blog post that makes my point.
> For example, baby boomers are the generation with the most dramatic increase in harmful alcohol abuse. In contrast, Gen Z prefers the sober lifestyle as they are known to consume alcohol much less than any of their older counterparts, including millennials.