[hyperbovine]

It’s more like, millennials got older and started drinking less (as happens), and Gen Z drinks different things like hard seltzer, and also drinks a bit less overall. Plus there were just way too many craft brewers making hoppy ipa to begin with.

[sevensor]

Unfortunately, hoppy IPA seems to constitute the majority of the survivors. I have no interest personally in suffering through another hazy sour grapefruit triple ipa, but that seems to be about 90% of craft brewery output these days.

[jobs_throwaway]

Interesting, where I live in Brooklyn it seems this is no longer an issue. Tons of non-hoppy craft options like pilsners, stouts, lagers, etc at ~every craft brewery or gastropub.