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by JohnFen
143 days ago
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> Users don’t delete immediately. They mute notifications first. Almost all app notifications are worthless noise. Unless I know I need notifications from an app (which is rare), I mute notifications on install. If I've forgotten, then first time an app gives me one. This happens whether I'll ultimately delete the app in the end or not. |
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A lot of teams treat notifications as a default feature instead of something that has to earn its place. From the builder's side, it’s often framed as keeping users engaged, but from the user's side, it’s just another interruption competing for attention.
What I find interesting is that muting often just means I’ll use this when I need it. That often gets lost when teams look at notification opt-out as a negative metric.