[eliajf]

Sad if true, for all the hardworking companies out there that are working very hard to make a difference in customer's lives. Only overpriced products with no product/market fit can be acquired for "high double digit" millions.

[31reasons]

Its all about relationships with people I guess. It reminds me of this excerpt from a psychology book. "People used to look out on the playground and say that the boys were playing soccer and the girls where doing nothing. But the girls weren't doing nothing- They were talking. They were talking about the world to one another. And they became very expert about that in a way the boys did not"

You can replace 'boys' with 'developers' and 'girls' with 'tech socialites'.

[madaxe]

It's all about having backers who have fingers in pies that they can arm-twist into buying you. It also makes people who have profitable growing startups without funding like yours truly bitter as hell.

[greendestiny]

I think its probably more to do with large number of patents they claimed to have for localization and sharing. At least that was the hype at the time of their funding.

[ctrl_freak]

I don't think Apple buys up companies due to "hype", and considering the amount of negative press Color has been receiving as of late, that seems especially unlikely here. More likely it is a talent acquisition, or as greendestiny suggests, patents.

[eliajf]

I can buy patents but I doubt Apple does an acqui-hire for high double digit millions.

[dillona]

Was there ever a time Color received positive press?

I remember when they first came out, nobody could figure out how they raised to much capital.