[ctrl_freak]

I don't think Apple buys up companies due to "hype", and considering the amount of negative press Color has been receiving as of late, that seems especially unlikely here. More likely it is a talent acquisition, or as greendestiny suggests, patents.

[eliajf]

I can buy patents but I doubt Apple does an acqui-hire for high double digit millions.

[dillona]

Was there ever a time Color received positive press?

I remember when they first came out, nobody could figure out how they raised to much capital.